CAMPO ALEGRE

to Engenho Digital Agency

Company Overview

Campo Alegre Madeiras Appeared in 2012 as a way to industrialize the supply. The company focus on treated Eucalyptus wood. Headquarters in Capelinha-Minas gerais it operates in Mato Grosso, Pernambuco, Rondônia, Goiás, Bahia, Rio de Janeiro and São Paulo*
Eucalyptus solutions, focus and differential in the rural sector. Appropriate wood (civil construction, rural and electrical). Credibility and trust. The research indicates that the wood market is booming, with export and domestic domestic sales still strong, despite the pandemic.

PROBLEM

Campo Alegre Madeiras has an aesthetically outdated site with confusing Information Architecture

Institutional part does not properly explore achievements/certifications/awards, day to day, processes, employees;

Key Actions of the site such as "Request for Quotation" are not highlighted .

NEEDS

Redesign of the site, making its aesthetics more friendly and with personality;

Remapping the information architecture, making usability more fluid

Making the Institutional Part more iconic;

Explore better aspects of quality and differentiation of the brand on the site (Infrastructure / Raw Material / Treatment / Achievements / Certifications / Awards / Day to Day, Processes / Collaborators etc.)

Make the brand more human, strengthening the relationship with the prospect/customer and increasing brand credibility;

Give more prominence to Key-Actions of the site such as "Request for Quotations", making it an active source of quotations;

GOALS

Improve brand perception through website redesign, with aesthetic and functional optimization; (Perception + Recommendation);

Increase the number of budgets requested on the site (Acquisition);

Increase the relevance of the site as a support tool for the commercial;

Increase the capture of Leads through the website.

HIGH-FIDELITY PROTOTYPE

UX | UI in FIGMA

LANDING PAGE | COMPONENTS

HEADER